Navigating the Shifting Currents of Cross-Border E-Commerce Logistics in 2025

Introduction

As we progress through 2025, the landscape of cross-border e-commerce logistics is undergoing significant transformations. From strategic partnerships to financial shifts, several developments are influencing the dynamics of global trade. This article delves into key events shaping the industry, providing insights for stakeholders navigating these changes.


Pinduoduo’s Strategic Shift: Termination of SF Express Partnership

In a notable move, Pinduoduo has ended its logistics collaboration with SF Express in Hong Kong. This decision has prompted customers to seek alternative logistics solutions, indicating a shift in Pinduoduo’s logistics strategy. The termination reflects broader trends in the e-commerce sector, where companies are reevaluating partnerships to enhance efficiency and cost-effectiveness. sf-express.com+7marketing-interactive.com+7信报+7信报+1


Amazon’s Q2 2025 Performance: Mixed Signals Amidst Growth

Amazon’s second-quarter earnings for 2025 showcased a 13% increase in revenue, totaling $167.7 billion, and a 35% rise in net income. However, despite these impressive figures, the company’s stock experienced a decline in after-hours trading. Analysts attributed this downturn to slower-than-expected growth in Amazon Web Services (AWS), which expanded by 17.5%, trailing behind competitors like Microsoft Azure and Google Cloud. Investopedia华尔街日报+2Investors.com+2


Huan Shi Logistics: IPO Feedback and Market Positioning

Huan Shi International Logistics, a prominent player in China’s private cross-border logistics sector, has received feedback from the Hong Kong Securities and Futures Commission regarding its IPO application. The commission has requested further clarification on the company’s offshore structure and compliance measures. Despite these regulatory hurdles, Huan Shi’s market presence and strategic initiatives continue to position it as a significant entity in the logistics industry. 富途资讯+1Inf News


China Southern Airlines and Uzbekistan Airways: Strengthening Air Connectivity

In a strategic move to bolster air connectivity, China Southern Airlines has signed a Memorandum of Understanding with Uzbekistan Airways. This partnership aims to enhance route networks and improve transport accessibility between China and Uzbekistan, facilitating smoother logistics operations and trade between the two nations. menafn.com+8Facebook+8X (formerly Twitter)+8uzdaily.uz


Global Supply Chain Trends: New Routes and Strategic Investments

  • New International Air Cargo Routes: China has launched 20 new international air cargo routes in July 2025, expanding its global logistics network and accommodating the growing demand for cross-border e-commerce. bastillepost.com+1
  • All Nippon Airways Acquires Nippon Cargo Airlines: ANA Holdings has finalized the acquisition of all shares of Nippon Cargo Airlines, enhancing its cargo operations and expanding its global freight network. 维基百科+7aircargoweek.com+7anacargo.jp+7
  • AirZeta Emerges as South Korea’s 2nd Largest Cargo Airline: Following the acquisition of Asiana Airlines’ cargo division, Air Incheon has rebranded as AirZeta, positioning itself as a major player in South Korea’s air cargo sector. airguide.info+2维基百科+2

Conclusion

The cross-border e-commerce logistics sector in 2025 is characterized by strategic realignments, regulatory scrutiny, and infrastructural developments. Stakeholders must remain agile, adapting to these changes to maintain competitiveness in an increasingly complex global trade environment.


Visuals

  1. Pinduoduo and SF Express Partnership Termination Description: An infographic illustrating the timeline and impact of Pinduoduo’s decision to end its partnership with SF Express.aircargoweek.com+4信报+4marketing-interactive.com+4
  2. Amazon Q2 2025 Earnings Overview Description: A chart comparing Amazon’s Q2 2025 earnings with previous quarters, highlighting key financial metrics.Investing.com

News Highlights

  • Amazon’s Q2 2025 Performance: Despite strong revenue growth, Amazon’s stock declined due to slower AWS expansion. Investopedia+3MoneyWeek+3华尔街日报+3
  • Pinduoduo’s Logistics Strategy Shift: The termination of the SF Express partnership signals a strategic change in Pinduoduo’s logistics operations. aircargoweek.com+10AAStocks+10信报+10
  • Huan Shi Logistics IPO Feedback: Regulatory feedback on Huan Shi’s IPO application highlights the importance of compliance in the logistics sector.
  • China Southern and Uzbekistan Airways Partnership: The new MOU aims to enhance air connectivity between China and Uzbekistan. uzairways.com+8uzdaily.uz+8富途资讯+8
  • Global Air Cargo Developments: New routes and acquisitions are reshaping the global air cargo landscape. Reuters+1

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